With so many new startups being launched, it’s absolutely necessary that you market your company in an engaging and effective way. However, the problem is that your budget probably doesn’t allow you to start a huge marketing campaign that’s going to sweep everyone off their feet. Luckily, there’s social media.
Take a look at any company out there and chances are you’ll see they’re on every popular social media platform. This is the case because social media marketing is extremely effective and comes with minimal costs. So, getting into social media marketing might be exactly what your startup needs.
And in case you’re not convinced just yet,
Here’s how your startup can benefit from social media marketing.
It reduces your overall marketing costs
One of the best things about social media is that it allows you to promote your startup without spending any money at all. Creating pages for your startup is absolutely free and it’s up to you to choose whether you’ll want to invest more or not.
The most important thing is that you can get right into it as soon as your startup is open for business. And unlike some other free marketing channels, social media is extremely effective.
Just take a look at the fact, if talking about any target audience like Australia, that there are about 15 million Australians on Facebook, which means you can get closer to approximately 60% of the entire country, just by creating a free Facebook page for your business. However, it’s recommended that you consider the idea of paid social media ads as it increases your chances of attracting new customers significantly.
It helps you build a loyal customer base
Social media is one of the best places to build brand loyalty. This is mostly due to the fact that platforms such as Twitter, Facebook and Instagram allow you to communicate with your followers directly. All you need to do is set up pages for your startup and notify your customers you’re on social media.
Eventually, you’ll start seeing your pages get more and more followers who are all on the road to becoming loyal customers. According to recent reports, about 53% of customers who follow a brand on social media are likely to stay loyal to that brand.
So, make sure you get them before they start following your competitors on social media. Just bear in mind that if you want people to stick around on your social media pages, you’ll need to come up with interesting content to post.
It gives your customer service a huge boost
There’s no need to say that customer service plays a huge role for every business out there. And no matter how many channels you offer customer service through, it’s always a good idea to add social media into the mix.
Internet users want to be able to reach your company as quickly as possible, and given the fact most of them have Twitter, Facebook and Instagram apps installed on their smartphones, they can reach you in a matter of seconds.
Another important thing to mention is that every conversation you have with your customers can be posted for everyone on social media. So, be polite to every customer asking you for help through social media, and you’ll show everyone that you care. You can even think about adding a new member to your customer support team who’ll be in charge of handling social media.
It helps you get closer to your customers
We already talked about social media giving you an opportunity to connect with your customers. However, social media does even more and it actually helps you learn everything you’re supposed to know about your customers.
Firstly, you can take a look at the things they post on social media and use the data you collect when planning your next move. Moreover, you can read the comments they post on your social media pages and change your product, service or approach accordingly. On top of this, there are experts in media monitoring who can help to analyze your social media efforts. You can also consider the idea of having experts manage your social media pages for you.
It helps you connect with the right people
If you’ve been paying attention, you probably saw social media influencers gain a lot of attention in the last couple of years. They play an extremely important role in the world of business and connecting with them can do wonders for your startup.
So, once your social media pages have been all set up, you can have influencers review your product/service and refer their followers to your pages. This is a guaranteed way for attracting many new followers and increasing your sales. Of course, knowing which social media influencers you should turn to is the key to success. However, bear in mind that you’ll need to find influencers who are relevant in your industry and have them refer people to your social media pages.
It improves your brand authority
Another great thing about social media is that it helps you increase your brand authority, which has a huge effect on how many new customers your startup is going to attract. Basically, as social media allows you to post all kinds of format on your pages, you can use your expertise to give your followers a reason to buy from you.
For example, you can write an article on one of the aspects of your work and share it with everyone else on social media. Or you can record a how-to video that promotes your brand and share it as well.
Things like these make social media users trust you more and more likely to buy from you. There’s no doubt that brand authority is one of the things that can help you take your startup to an entirely new level.
As it turns out,
It’s safe to say that social media plays a crucial role in the modern-day business world and succeeding without it is almost impossible. No matter if you’ve just launched your startup or you’ve been in the game for some time, make sure you get on social media as quickly as possible.